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Are other companies doing this? Four researchers in Catalonia tried to answer the question with dummy computers that mimicked the web-browsing patterns of either “affluent” or “budget conscious” customers for a week. When the personae went “shopping,” they weren’t shown different prices for the same goods. They were shown different goods. The average price of the headphones suggested for the affluent personae was four times the price of those suggested for the budget-conscious personae. Another experiment demonstrated a more direct form of price discrimination: Computers with addresses in greater Boston were shown lower prices than those in more-remote parts of Massachusetts on identical goods.

Except for her family and closest friends, no one in Jennifer’s circles knows that she is on the spectrum. Jennifer was not diagnosed with autism until she was 45 years old—and then only because she wanted confirmation of what she had figured out for herself over the previous decade. Most of her life, she says, she evaded a diagnosis by forcing herself to stop doing things her parents and others found strange or unacceptable. (Because of the stigma associated with autism, Jennifer asked to be identified only by her first name.)

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That mall was an ecosystem unto itself, a combination of community and commercialism peddling everything you needed and everything you didn’t: Magic Eye posters, wind catchers, Air Jordans, slap bracelets. The giant department stores that held its flanks–Saks, the Bon-Ton, Bloomingdale’s, Elder-Beerman–were miniature malls unto themselves, with their own escalators and sections and scents.

“This is a huge opportunity for retailers, who need to make sure their online experience delights customers and is able to handle the expected uplift in traffic during the November through December holiday period,” said Taylor Schreiner, principal analyst at ADI. “Consumers expect fluid experiences, and even a small hiccup could mean a lost sale.”

Always AMAZON is the best…… I bought 10 items, all were at free shipping cost. Incredible…..They delivered the products within three days of ordering….The website also have excellent product tracking facility….. I recently bought a philips headphone at just Rs.99+ free shipping The same at flipcart is Rs.145+40 delivery charge

Before buying from a new company, evaluating the website by considering issues such as: the professionalism and user-friendliness of the site; whether or not the company lists a telephone number and/or street address along with e-contact information; whether a fair and reasonable refund and return policy is clearly stated; and whether there are hidden price inflators, such as excessive shipping and handling charges.

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Zappos.com provides members with amazing deals on designer apparel and footwear. Regardless of your budget, Zappos.com promises not only the best prices, but the best service. Zappos.com provides a LIVE HELP service that acts as an instant messenger to their 24/7 on-call support team. If you’re having an issue with products, prices or have other inquiries, Zappos.com has humanized their online platform to ensure that you receive answers to your questions immediately.

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