Never pay full price for a gift card again. CardCash and Gift Card Granny sell merchants’ gift cards for less than face value. They’ll also buy gift cards you don’t want (for 80% to 90% of the card’s value).
The Lifestyle stores have a multi-level store format, which is normally spread over two or three floors that provides a square line-of-sight, allowing customers to view the product sections in a single glance.
Giselle Abramovich has 10-plus years of experience covering and analyzing marketing, media, and commerce. Before joining CMO.com by Adobe, she wrote and edited for publications such as Digiday, DM News, Mobile Marketer, Mobile Commerce Daily, and Luxury Daily. Follow her on Twitter.
As part of its annual “Holiday Predictions” report, the Adobe Digital Insights (ADI) team analyzed 1 trillion visits to over 4,500 retail websites, 55 million SKUs, and 12 million social mentions. They also conducted companion survey research with 1,100 U.S. consumers. From this aggregated and anonymized data, ADI brings you the following five predictions about consumer online purchase habits this holiday season.
In addition to connecting with consumers, the classes present opportunities for retailers to connect with each other. It’s not just that employees often join the classes; Juice Press paired up with YogaWorks for the studio’s recent anniversary.
Using strong passwords which do not contain personal information such as the user’s name or birthdate. Another option is a pass phrase, which might be something along the lines: I shop 4 good a buy!! These are difficult to hack, since they do not consist of words found in a dictionary, and provides a variety of upper, lower, and special characters. These passwords can be site specific and may be easy to remember.
The right price—the one that will extract the most profit from consumers’ wallets—has become the fixation of a large and growing number of quantitative types, many of them economists who have left academia for Silicon Valley. It’s also the preoccupation of Boomerang Commerce, a five-year-old start-up founded by Hariharan, an Amazon alum. He says these sorts of price experiments have become a routine part of finding that right price—and refinding it, because the right price can change by the day or even by the hour. (Amazon says its price changes are not attempts to data on customers’ spending habits, but rather to give shoppers the lowest price out there.)
Guru Hariharan uncapped a dry-erase marker in a conference room at Boomerang’s headquarters in Mountain View, California. He was talking about what had led retailers to this desperate place where it’s necessary to change prices multiple times a day. On a whiteboard, he drew a series of lines representing the rising share of online sales for various kinds of products (books, DVDs, electronics) over time, then marked the years that major brick-and-mortar players (Borders, Blockbuster, Circuit City and RadioShack) went bankrupt. At first the years looked random. But the bankruptcies all clustered within a band where online sales hit between 20 and 25 percent. “In this range, there’s a crushing point,” Hariharan said, clapping his hands together for emphasis. “There’s a bloodbath happening.”
From Business: Tuesday Morning Corporation is one of the leading closeout retailers of upscale, decorative home accessories and famous-maker gifts in the United States. The company opened its first store in 1974 and currently operates more than 730 stores in 46 states during periodic sales events. Tuesday Morning is nationally known for …
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Originally started to supplement a Pez collection, eBay has grown into the world’s largest online auction site. You can find pretty much anything here, or you can become an eBay seller, which can be a nice source of additional income (plus you can get rid of a lot of extra junk). eBay offers a wide variety of categories ranging from Appliances to Video Games.
Customers, meanwhile, could recover some of their lost agency by clipping coupons—their chance to get a deal denied to casual shoppers. The new supermarket chains of the 1940s made coupons a staple of American life. What the big grocers knew—and what behavioral economists would later prove in detail—is that while consumers liked the assurance the truce afforded (that they would not be fleeced), they also retained the instinct to best their neighbors. They loved deals so much that, to make sense of their behavior, economists were forced to distinguish between two types of value: acquisition value (the perceived worth of a new car to the buyer) and transaction value (the feeling that one lost or won the negotiation at the dealership).
If you’re a fan of fun, offbeat, affordable fashion, and you haven’t hit up Nasty Gal yet, what are you waiting for? The e-commerce powerhouse started as an eBay vintage store, and still has a knack for trends inspired by decades past.